Serving up rich colours for big flavours as part of 'Deliveroo Presents' 2021 campaign

In the lead up to the launch of the 2021 Deliveroo Presents campaign – A Year of Great Food, we were approached to produce a series of short-run samples. The goal was to produce a suite of prints that met the highest expectations for colour reproduction, ensuring the message would be irresistibly tempting.
Having commissioned food photographer Steve Ryan for the shoot, the agency heading up the multimedia campaign was determined to partner with a company who ‘get’ print like Deliveroo get food. We produced a series of short-run sample ahead of the planned full print run on our AGFA LED UV Printers, making for a visually stunning finish.
We ensured the campaign for Deliveroo would be packed with mouthwatering punchy colours, allowing the brand to express their food credentials within print. The result produced a series of prints guaranteed to encourage customers with a good palette and a taste for great food to trial new, mind-blowing meals.
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Client: Deliveroo
Agency: Pablo London
Photography: Steve Ryan
Food styling: Tanya Sadourian
Props styling: Joseph Crone
Retouch: Simone Strano

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