A tactile approach to In-Store POS design
After feeling a little underwhelmed by another supplier, Crep Protect called upon Blink to help design a new type of POS display as part of their collaboration with New Era. They wanted the design to dispense a new product in-store with a quality focused build and high end processes for a stunning finish. The combination of techniques helped elevate their product above the in-store noise to generate consumer interest.
During the initial design and sampling stages the overall look along with finishes of an all over soft touch feel and silver foil to contrast each other was decided upon. These finishes along with a client specification to hide all material raw edges added a higher level of complexity than usual for a small dispenser.
Essentially the client wanted to mimic a hand wrapped style and look from conventional corrugated processes and material. A challenging project that resulted in a cleverly crafted aesthetic which the client felt exceeded the brief, stayed in budget and more importantly helped generate product sales.
